- New York, NY
Hi, I'm Stephanie Cockerl. Welcome to my profile!
Stephanie Cockerl's Bio:
Stephanie Cockerl's Experience:
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Online Marketing Producer (Freelance) at Creative Partners
October 2007 - December 2011Programmed online marketing solutions for higher education, finance and other businesses using HTML, PHP, Search Engine Optimizaton (SEO), Search Engine Marketing ( SEM), Pay-Per-Click (PPC) Social Media, FBML ( Facebook ), and Photoshop
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Webmaster and Board Member at Wild Women Entrepreneurs
January 2006 - December 2011(Part-time) Maintained and Managed Wild Women Entrepreneurs (Wild WE) Website Created Podcast Radio Blog Redesigned website from HTML tables to Cascading Style Sheets (CSS) Redesigned Blog to look and feel like Wild WE website Developed Wild WE Affiliate Program Implemented Search Engine Optimization (SEO) and had Wild WE listed in a top 10 search engine listing. Implemented Web Site Traffic Analysis
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Web Analyst - Internet Marketing at Metropolitan College of New York
February 2002 - September 2006o From 2004 to 2005, doubled the web inquiry conversion rate; increased the amount of search engine traffic by 12%; increased the amount of web derived applications from 2004 to 2005 by over 700%. o Managed search engine marketing (SEM) campaigns with Google AdWords and Yahoo! Search Marketing. o Developed and coordinated "landing pages" for online marketing campaigns. o Created a cost-per-lead (CPL)/cost-per-application report based on online advertising venues that was responsible for shifting the online advertising budget to lower cost venues. o Responsible for the distribution of 2005 Graduation Videos that were ordered online at the MCNY website. o Coordinated online advertising media and online marketing media buys. o Optimized advertising creative for vendor websites. o Prepared and measured tracking and website analysis reports from website logs using WebTrends, ClickTracks and Powercampus. o Researched, analyzed and recommended web sites for the College to advertise.
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Email Production Contractor (Freelance) at iPost
January 2006 - June 2006Programmed email newsletters in HTML from templates. Traffic and scheduled campaigns.
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Adjunct Professor at Metropolitan College of New York
September 2001 - April 2006Graduate courses taught: Multimedia Design and Production, Summer 2005 Constructive Action: Intra and Entrepreneurship, Spring 2005 Digital Economy and E-Commerce, Summer 2004, Fall 2004 Management Information Systems (MIS), Spring 2003 Undergraduate courses taught: Computer Applications and Information Literacy, American Urban Studies Program, Audrey Cohen School of Human Services ? Spring 2006 Productivity Tools, Fall 2001- Spring 2005 Management Data Processing Systems, Spring 2002; Fall 2002; Spring 2003 Constructive Action, Developing Professional Relationships, Summer 2002 Constructive Action, Self Assessment and Planning for Professional Development, Fall 2002 Constructive Action, Managing Information and Communication, Fall 2003 Advertising, Sales Promotion and Public Relations, Spring 2004
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Adjunct Professor at European School of Economics
October 2002 - January 2003Taught the Media, Advertising and Public Relations course to international students studying abroad in New York City. Topics include, the marketing mix, source, media channels and international marketing.
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Senior Traffic Specialist at DoubleClick
April 2000 - August 2000Trained technical sales engineers in the and implementation of online ads that contain Rich Media (HTML, JavaScript and Flash). Recommended and optimized creative media and advertising campaigns for better performance. Coordinated advertising campaigns internationally. Enforced billing and trafficking policies to account executives.
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Technical Sales Engineer/ Traffic Analyst at DoubleClick
May 1998 - March 2000Tested, implemented and modified orders for advertisers and sites using DoubleClick DART, AdKnowledge, Adforce and Netgravity Software. Screened advertising banners and new media components for adherence to specifications. Developed and designed forms to enable efficient communication between departments.
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HTML Programmer at Internet Tradeline
April 1997 - April 1998Programmed web pages by hand-coding in HTML. Tested and launched websites for small to medium businesses to engage in e-commerce. Assisted in the scanning and formatting of product images for the web. Provided input and assistance in design efforts.
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Freelance HTML Programmer at Waters Design Associates Inc.
March 1997 - March 1997Edited HTML pages for a software company. Converted Quarkxpress documents into HTML by using BBEdit and Adobe Photoshop.
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Online Marketing Producer at Creative Partners
January 2012Program in-house online marketing solutions for higher education, finance and other businesses using HTML, PHP,Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), Social Media, FBML ( Facebook ), and Photoshop for the integrated marketing agency.
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Online Web Developer at nextSTEPH
March 1997Provide consulting services in blog development and programming; web site design, web development, e-commerce, graphic design, programming, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) social media optimization (SMO), e-mail marketing and website maintenance for agencies, book authors, coaches, consultants, education, healthcare professionals, non-profits, organizations and other small businesses. Past clients include Levenger, Spafinder and Ziff Davis Media. Notable accomplishments: o Established a college's social media presence in 2009 o Doubled the amount of paid search leads for a client from 2008 to 2009 o Reduced the cost per acquisition for leads for a client by 20% o Implemented iTunesU for a local New York City College o Got a client accepted into the Google Grants Program o Migrated Blogs and websites from Blogger and static HTML to a Self-Hosted WordPress accounts o Moved domains from one registrar to another
Stephanie Cockerl's Education:
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Metropolitan College of New York
2000 – 2001MBA -
Cornell University
1991 – 1996B. ArchConcentration: Architecture
Stephanie Cockerl's Interests & Activities:
baseball, subways